ABOUT US

Why not be rewarded for choosing to shop local and support the independents? Why not give independents the power to digitally create and advertise their offers to residents and tourists? Why not create a local loyalty programme?

Loyal to Fylde is a Loyalty Programme uniquely designed to mutually benefit the independent retailers, residents and tourists in Fylde.

We are a local business dedicated to providing our area’s independent businesses with the tools to both, attract new customers and retain existing ones through thoughtful loyalty rewards and offers.  We do not deal with national organisations or chains.

Fylde residents and visitors will use just one loyalty card or smartphone app to benefit from rewards by shopping local in the same way they always have.

Our Programme has been thoughtfully designed to ensure, that as we grow,  revenue can be recycled back into the community through Charity contributions and financial retailer support.

Browse our website for details and please get in touch should you have any questions.

“supporting local independent businesses who employ local people has long been a core principle of the council’s economic policy, the Loyal to Fylde brand clearly contributes to this and I would encourage customers and businesses to get involved.” – Fylde Council Chief Executive.

A LITTLE BACKGROUND

After over a decade in the Project Management world I decided to take this year out to work on something that I am passionate about in my local community: supporting the independents on our high streets.

The principle of shopping locally in independent outlets to boost the local economy lies behind the Loyal to Fylde concept. Residents and visitors to Fylde can now benefit every time they choose to shop local – using just one card or smartphone app!

The idea was born back in 2016 after enjoying (far too many for that particular week) some of Fylde’s incredible restaurants. Even though we had chosen to eat at independent eateries, it was difficult to ignore the various discounts and rewards being offered by the rival national chains in the area. Why not be rewarded for choosing to shop local and support the independents? Why not give independents the power to digitally create and advertise their offers to residents and tourists? Why not create a local loyalty programme?

The Loyal to Fylde brand will start in Lytham and St Annes to establish a stable member base before the offer is extended to the whole of Fylde. I am looking to establish a base of at least 500 consumers and 50 independent businesses before expanding to the rest of Fylde, allowing consumers the opportunity to build loyalty points wherever they find themselves shopping independent in Fylde.

Independent retailers will benefit from a range of powerful tools to allow them to engage with their customers beyond the point of sale. They can create tailored offers to influence their own footfall during quieter periods, inform consumers of new products & services, or add incentives to create more interest around slower moving products.

Residents and tourists of Fylde will gain points-per-pound and unlock rewards throughout the year at various outlets just for choosing to shop local.

The local community will also benefit as the scheme grows local charities will be rewarded with donations from customer and retailer subscriptions, in line with the core principle of local benefit the charities will all be local.

“supporting local independent businesses who employ local people has long been a core principle of the council’s economic policy, the Loyal to Fylde brand clearly contributes to this and I would encourage customers and businesses to get involved.” – Fylde Council Chief Executive.